Anyone Can Build.

An honest look at 0→1 product building — from user research to shipped decisions, driven by curiosity and storytelling.

Why I’m Building

Entrepreneurship runs in my family. My grandfather owned a hardware business in the Philippines. My father immigrated from El Salvador and built J&M Electronics in Maryland from the ground up. I’m a second-generation American who wants to be the third to build something. My greatest fear is wondering “what if I had tried” — so this is me trying.


Case Study – 6Man.ff

A digital product built from scratch using Generative AI as a creative and technical collaborator. This case study documents the early decisions, wrong turns, and lessons from taking an idea from zero to something real.